“Go ye into the world and preach the gospel…” –Mark 16:15
Insomnia is the infomercial’s greatest friend. I don’t know what it is, but after midnight, the Ginsu knife collection becomes the most ingenious piece of merchandise in the history of mankind. I mean, c’mon, who doesn’t need a knife that can dice tomatoes and cut up your shoes all at the same time?
The marketing concepts behind the infomercial brands are designed to manipulate you into thinking you can’t live without their products. The lighting, the quick-talking front man, the easy-to-assemble gadgetry, and the unbelievable price of 19.99 all work together for a pretty good sales pitch. Many times I am intrigued…but rarely do I ever take the bait.
Too often we approach evangelism in the same fashion. We try to market the God-given gospel in man-made packaging. Like a late-night infomercial, we try to create a mood, present a deal, or sale a concept. Sure, people may be intrigued, but such efforts rarely, if ever, produce authentic, genuine converts. And the reason why is because we are not supposed to sell the gospel…we are to give the gospel.
Daily Reading: 2 Samuel 22-24
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